Collectible figures by Sega


Sega offers collectible character figures through Japan-based SEGA Fave, whose activities include arcade prizes and character merchandise. Its figure ranges include Luminasta, FIGURIZMα and Chokonose, with subjects ranging from Hatsune Miku to Jujutsu Kaisen and Marvel characters.

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Reze by Sega - Chainsaw Man - Reze Arc 25 cm figure
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Reze by Sega - Chainsaw Man - Reze Arc 25 cm figure
Price €189.90
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Sega prize figures and SEGA Fave

Sega's prize-figure activity is handled by SEGA Fave, a Tokyo-based company within the SEGA Sammy Group. On April 1, 2024, SEGA's amusement-machine business was transferred to SEGA Toys, which changed its name to SEGA Fave. This reorganisation brought the amusement-machine and toy businesses together.

SEGA Fave plans, produces and distributes character merchandise for prize machines, lotteries and retail. Collectible figures form part of this offering, with several distinct ranges devoted to character presentation and display.

Luminasta and FIGURIZMα

Luminasta gives each character figure a distinctive design focus. Its releases include Marvel's Captain America, presented in a dynamic pose with fine texturing on his costume.

FIGURIZMα builds on the FIGURIZM concept through expression, finishing and colouring. Its Sukuna figure from Jujutsu Kaisen uses sculpted clothing folds, flowing hair, effects and rubble to convey movement. The range also features Hatsune Miku figures.

Figures designed for different displays

Desktop×Decorate Collections is designed around collecting and displaying figures together. XrossLink likewise encourages coordinated displays that evoke the world of a series, with Evangelion among its subjects. Chokonose takes a different approach, depicting characters in seated poses.

Sega has also developed the SPM range, characterised by dynamic posing, carefully composed scenes and fine sculpted detail. These different approaches give its figure catalogue a variety of formats, from seated character portrayals to action-focused compositions.